Red Bull has added value to its energy drinks with a bonus selection of music consumers can stream at home.
The music selection, which is found on the Red Bull limited-edition four-pack, is promoted as the 'Red Bull Music Academy Radio'.
It includes access to an exclusive mix from Sydney-based DJ and producer Alison Wonderland.
The pack will sell in grocery, petrol and convenience stores for respective RRPs of $9.99 and $10.99.
The 'radio' provides four channels via www.rbmaradio.com/home, and the four-pack provides a unique code which unlocks a fifth channel with the Alison Wonderland mix.
