Global ingredients and premix company Prinova has set up a subsidiary in Australia to better service the Asia-Pacific market. It comes as a direct response to customers wanting production support in APAC, the company said.
“Australia and New Zealand (ANZ) have experienced significant growth in the food & beverage market. The fastest growing segments are supplements, dairy and sport nutrition. In these categories, Prinova can offer straights, premixes and concepts with a salesperson located in Sydney,” its statement said.
Prinova group MD, Nic Dam said the ANZ market was “very different” from other Asian markets. “Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base.
“The decision to expand into ANZ was a logical step in our growth strategy. It will further strengthen our service capabilities in the fast-growing Asia-Pacific market, while also helping us meet the needs of ANZ specifically.”
Prinova’s nutritional premixes will come from its China facility, with more than 2000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals supported by warehouses in ANZ.
The company has 35 facilities around the world.
