Kellogg's Pringles invented a currency and trading platform aimed at helping Australian consumers monetise their flavour creations using blockchain technology – just in time for April Fool's Day.
The “cryptocurrency development project” involved the ICO (initial coin offering) of the Pringcoin platform, an encrypted, digital ledger for flavour creators to register and license their unique creations.
Millions of unique flavours could be monetised, the snacks maker joked, with popular creations sold or traded online via the unique currency.
“This coin offering and Pringcoin platform will forever change the way that Australians create, share, and monetise their snacks,” Pringcoin CEO Bruce Bentley said.
“Nobody in the world has managed to create a real-time, on-demand map of a nation’s flavour trends until now.”
“We passionately believe this is a game changer that will not only shine light on local trends, but also open our eyes up to chip favourites and flavours from around the world.”
The initial coin offering opened on 1 April, with users invited to register their interest for the ICO here.
