Coca-Cola Europacific Partners (CCEP) vice president and general manager of Australia, Pacific and South-East Asia (APS), Peter West, is resigning at the end of the year. It will bring his career of nearly four decades in fast-moving consumer goods to a close.
West held leadership roles at Lion Dairy & Drinks, Mars Confectionery, and Arnott’s, before joining Coca-Cola Amatil in 2018 as Australian Beverages managing director.
CCEP said that since then he has played a “pivotal role” in shaping the trajectory of Coca-Cola’s business in the region.
CCEP CEO, Damian Gammell, said West’s leadership was instrumental in revitalising the Australian business and guiding it through one of its most significant transformations – the acquisition of Coca-Cola Amatil by CCEP in 2021, today known as Coca-Cola Europacific Partners.
“Peter’s contribution to CCEP in Australia and the broader region has been transformative. His deep understanding of the industry and landscape, along with his ability to drive growth across diverse markets, have made him a respected figure within our business and beyond,” Gammell said.
Following Amatil’s acquisition, West became the inaugural vice president and general manager of the newly formed Australia, Pacific and Indonesia Business Unit, which was later expanded to include South-East Asia when the business jointly acquired Coca-Cola Beverages Philippines with Aboitiz Equity Ventures.
Under his stewardship, the APS region was successfully integrated into CCEP, while the Australian market – led by managing director, Orlando Rodriguez – has continued to grow and is fourth-largest contributor to CCEP’s global revenue.
“As Peter prepares for his retirement at the end of this year, we thank him for his leadership, vision, and unwavering commitment to operational excellence. He leaves a lasting legacy – not only in business results but in the strength of the leadership team and culture he helped build,” Gammell said.
Gareth McGeown, current general manager of the Philippines, will step into the role from 1 January 2026.
