Pepsi Max has announced the launch of a new summer campaign focused on "the Aussie spirit of mateship, ingenuity, and good humour".
The Max Your Summer campaign will reportedly include a new TV advertisement, and a multi-channel, integrated marketing campaign.
In separate content, selected Pepsi Max ambassadors will join V8 Supercar driver Chaz Mostert aboard a Pepsi Max Kombi Van and bring to life their favourite summer hacks, according to the beverage brand.
The Max Your Summer campaign will see new branding on Pepsi Max and Pepsi cans, featuring specially designed icons that reflect the iconic Aussie summer.
Pepsi has also announced it is an official partner for the 2016 ARIA Awards.
