Patties plants its flag in packaged avocado space

Patties has launched a product first - snap frozen avocado chunks - under its Nanna's fruit pie brand.

The product, 'deliciously ripe, frozen fresh ' Avocado Pieces, is made from ripe Hass Avocados, which have been pipped, peeled and diced into chunky pieces, snap frozen and packed in 800g resealable bags.

The ready-to-use avocado space is currently dominated by AvoFresh, which uses a dash of lemon juice, a pinch of salt and high pressure processing technology to make its fresh avocado products. These are sold in plastic tubes and tubs in the fresh produce sections of supermarkets.

A light citric coating likewise maintains the colour of the new Nanna's frozen avocado, and each bag contains around five avocados.

“Not only are Nanna’s frozen Avocado Pieces great value all year round, there’s no wastage, no bruising in the shopping bag, and no going brown in the fruit bowl,” Patties says.

Nanna's Avocado Pieces are available in the supermarket freezer section at Coles and Woolworths nationally from $9.50.