Paris Hilton has starred in an April Fools' Day video to promote a new product called the NanoDrop which she claims could save the world from plastic bottle waste usage.
NanoDrop, Hilton claims, is a beverage innovation created by scientists from the Paris Hilton Institute of Plastic Pollution Solutions (PHIPPS) that is 5,000 times more hydrating than regular water.
In a follow-up video, Hilton then reveals the prank by SodaStream. She goes on to explain that SodaStream is a great way to achieve healthy hydration without harmful plastic bottle pollution and the inconvenience of lugging heavy bottles of water.
Paris Hilton said, “I loved working on this campaign as it delivers a really important message in a funny way that empowers everyone to make better choices and promotes a healthier and sustainable way of life.”
SodaStream International VP global marketing Matti Yahav said, "Using fresh tap water and a SodaStream sparkling water maker to stay hydrated is an easy and economical solution for consumers – one that doesn’t involve lugging bottles home or polluting the planet."
According to SodaStream Australia, the video has already had close to one million views.
Many other food and beverage brands got in on the April Fools' Day action. Mars launched fake Snickers knickers called Sknickers in a six second spot on YouTube, and Nestle created 'O Energy' clean-energy batteries that draw energy from a thick oat puree.
James Squire unveiled 'Brewer Dry Hopped Beard Oil for unruly hipster facial hair, and delivery service Deliveroo announced it had engaged skydivers to deliver food to remote locations.
Primo Smallgoods, meanwhile, unveiled a new sandwich wrap made of bacon, and gelato chain Gelatissimo claimed to be launching the world’s first artisan gelato that treats sensitive teeth.
Krispy Kreme announced the world’s first doughnut-themed amusement park in Perth, McDonald's advertised a bite-sized BigMac dubbed a Micro burger to satisfy tiny cravings, and Burger King said it was launching a Whopper Toothpaste and cologne.
