A whopping one-in-three Chinese consumers have bought food online from Australia and New Zealand according to new research from Mintel.
Moreover, food is the leading product for Chinese consumers to buy online from Australia and New Zealand.
Total combined online cross-border e-commerce market in China grew by a factor of ten between 2011 and 2016, according to Mintel.
The market intelligence firm also found 30 per cent of Chinese consumers plan to visit Australia and New Zealand in the next year.
In addition to food and baby products, Mintel found that alcoholic beverages, including wine, are also popular, with around one in five of the Chinese consumers who bought imported products reporting buying them online from Australia.
Laurel Gu, Research Director at Mintel, said: “Along with rapid urbanisation and higher disposable income, Chinese consumers are now among some of the world’s biggest spenders.
“Chinese consumers are becoming increasingly sophisticated while remaining influenced by the reputations of source countries. We see a lot of growth opportunity for brands in Australia and New Zealand to target Chinese consumers.
“With Australia and New Zealand both having reputations for their strong focus on natural ingredients, food and drink companies could see great success by tapping into Chinese consumers’ healthy lifestyle, particularly within snacking occasions.”
