Cranberry products company Ocean Spray International has recently appointed Kelvin Bradnam to the newly created role of managing director for Australia and New Zealand.
Bradnam has experience in UK supermarkets and has worked for major manufacturers such as Cadbury Schweppes and Lion in Australia, across a range of senior commercial an general management positions.
Ocean Spray is creating this position to further leverage the company's brands, talent and innovation in the local market, according to Ocean Spray International president Peter Wyman.
“Kelvin has a depth of market experience, importantly in healthy foods and beverages. We're looking forward to Kelvin applying his strong commercial management expertise to accelerate our growth across Australia and New Zealand," he said.
Ocean Spray is an 85 year old farmers’ cooperative as well as an international producer of cranberry juices, juice drinks and dried cranberries.
Bradnam said the strength of the Ocean Spray brand is anchored by three things: taste, health & heritage.
"That, together with Ocean Spray’s innovation pipeline and significant investment in cranberry health research, gives me great confidence that Ocean Spray will continue to grow locally through satisfying Australian and New Zealand consumer needs now and in the future."
