Australian juice juggernaut, Nudie, which has become a major player in its category in just over a decade, has been sold.
The company confirmed yesterday that it had been acquired by Monde Nissin Australia, the local arm of a Philippines-based company.
“After 12 years of picking, squeezing and blending fruit to make our delicious drinks, today we announce that the nudie business has been sold to Monde Nissin,” the company's chief James Ajaka said on facebook yesterday.
“Monde Nissin are a group of people that share very similar values to us and have the resources required to take our much loved Nudie to the next level both in Australia and also various markets across the Asia Pacific,” he said.
“The Nudie team will remain in place (including me) and we remain committed to all our staff, consumers, customers and suppliers including our Australian farmers who provide over 93 per cent of our fruit.
“Most of all, we are very excited to work with the Monde Nissin team in ensuring Nudie remains true to its values and continues to make the highest quality, best-tasting drinks on the planet.”
Nudie currently has a 29 per cent share of the Australian chilled juice market.
