Australian juice brand Nudie is making its first foray into TV with the launch of an advertising campaign to promote its lunchbox-friendly range.
The Kids Nudie ads will air on subscription TV channels such as Nickelodeon, Cartoon Network, Foxtel Family Movies, Arena and Lifestyle You.
The lunchbox products, which launched last year, differ from nudie's classic chilled juice range, in that they come in Tetra Pak packaging and last all day in the lunchbox.
Each product contains two serves of fruit and contain no concentrate, added sugar or preservatives.
The campaign brings to life the characters designed for the Kids Nudie range as well as telling the company's wider brand story.
“We thought it was about time we brought our characters to life, plus we wanted to tell the world about our kids nudie range containing 100 per cent real fruit juice and no nasties whatsoever,” said one of nudie's original founders, James Ajaka.
Nudie worked with creative agency Jack Watts Currie and media agency Match Media on the campaign.
Prior to this, Nudie's marketing for new products was predominately based on sampling.
