Nestlé will rebrand its Allen’s Red Skins to Red Ripper and Chicos to Cheekies, changing the names “due to overtones which are out of step with the company’s values”.
In June, Nestlé announced the rebrand of the lollies, which have been labelled as offensive by consumers for years.
“Redskin” is an offensive term for Native Americans and First Nations Canadians, while “chico” is also used as an offensive term for people of Latin American descent.
Nestlé general manager confectionery Chris O’Donnell said the pack changes will be “simple” to help the lolly fans find the ranges easily.
“Nestle has an unwavering commitment to upholding respect for our friends, neighbours and colleagues,” said O’Donnell.
“We hope Australians will support the evolution of these two much loved lollies – while the names are new, the lollies themselves remain unchanged.”
The new Red Ripper and Cheekies packs will start rolling out on shelf in early 2021.
Nestlé Australia ranked in at #10 in Australia’s Top 100 Food & Drink Companies 2019 report.
