New Zealand-based ethical soft drink brand, Karma Drinks, is accelerating its Australian expansion, aiming to double its business size within three years as part of a global growth strategy.
Karma Drinks range of organic soft drinks aims to meet the needs of ethically conscious consumers, having B Corporation and Fair Trade certifications.
The brand’s flagship product, Karma Cola, is made from cola nuts sourced directly from farmers in Sierra Leone. Through the Karma Drinks Foundation, the organisation directs 1 per cent of revenue from every bottle sold to supporting school construction, healthcare services, and agricultural development initiatives in these farming communities.
Already available in 1415 Australian venues, Karma Drinks stated it is poised for substantial sales and distribution growth, supported by a new Australian leadership team and marketing investment.
Source: Karma Drinks
The company has just appointed Jonny Harrison as chief executive officer, who has over 23 years of beverages and liquor industry experience. He aims to spearhead growth in Australia and other established markets, including New Zealand and the UK, and identify new market opportunities.
“Karma Drinks is a remarkable brand with an extraordinary story. The quality of our products is exceptional, and the Karma Drinks Foundation is effecting meaningful change in communities around the world,” said Harrison.
“With our dedication to Fairtrade and organic principles, we take pride in operating as a leading B Corporation, supported by an outstanding team. I look forward to the journey ahead.”
Harrison will be supported by new chief financial officer, Nick Barnes, marketing director, Justine Von Reibnitz, and Australian commercial director, Nikhil Vaidyanathan.
Karma Drinks co-founder, Chris Morrison, said Harrison and the new leadership team has the company well-positioned for growth in Australia and beyond.
“At the same time, we remain steadfast in our commitment to ethical sourcing, sustainable practices, and creating a positive impact in the communities we serve through the Karma Drinks Foundation,” said Morrison.
