Kraft Heinz Australia has announced its new CEO. Simon Laroche says his immediate focus is on accelerating the company's growth path through brand investment and innovation. 

Laroche was vice president of sales with Canada's Labatt Breweries before accepting the Kraft Heinz role.

Laroche says new product development for Kraft Heinz Australis is focused on emerging food trends. "[F]rom the growing demand for plant-based products and multisensory food experiences to snacks that support healthy lifestyles. We have a number of exciting new products in the pipeline,” Laroche says.

“Even though Kraft Heinz is a large global company, the business strategy and operations here in Australia are very localised, from product development and innovation to partnerships. This uniqueness means that most products have been carefully created to meet the needs of Australian palates.”

Kraft and Heinz merged in 2015. In 2018, it acquired Cerebos and added Gravox, Fountain and SAXA to its stable. It now employs more than 900 people across operations, production, sales and marketing.


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