The new fine wine director for Pernod Ricard Winemakers's global marketing team is Travis Fuller. Fuller brings 20 years of experience to the role and most recently was the fine wine business manager for Accolade Wines. He previously worked in senior marketing roles at Southcorp, McWilliam’s, and Casella Family Winemakers.
Fuller said he was eager to take up the position and further the company’s success.
“This is an exciting opportunity for me to build on the success that the fine wine portfolio has had to date and to develop new opportunities for the brands in markets all over the world, including the US, Japan, China and Western Europe,” he said.
Pernod's global marketing director Daryn Hakof says Fuller will use his broad knowledge of fine wines to expand Pernod Ricard’s business.
“We have a unique global collection of fine wines and with Travis’s extensive know-how we aim to continue to focus on making the most of this iconic portfolio, cultivating new opportunities for consumers to experience our award-winning fine wines in leading outlets around the globe,” he said.
Fuller replaces Lee James, who has been appointed market activation director of The Gin Hub in Pernod Ricard’s gin division.