Global meal kit company has appointed Mark Richardson as its new chief marketing and commercial officer to the Australian team. Richardson joins the company on 13 February.
Most recently, Richardson was CMO at Aldi Australia for six years, building the retailer’s brand and propositions with consumers.
He has worked in marketing and commercial roles across retail, financial services and tech industries, developing expertise in creating campaigns and passionate customers resulting in commercial success and strong challenger brands.
Marley Spoon Australia CEO and COO Rolf Weber said, “At a time when consumers have never been more focused on value and convenience, we’re delighted to welcome Mark to the team to accelerate business growth by elevating our customer retention and brands, making them top of mind for Aussie’s across the country.
“His solid knowledge of the industry and creating disruptor brands will be invaluable as we continue to enhance our offerings to help build a better everyday, just right, just for our customers.”
Richardson said, “Food and wellbeing is at the heart of Marley Spoon and the Australian culture, where our brands add so much value and convenience to everyday life. I’m proud to join the Marley Spoon team, where I can’t wait to get stuck in working with the talented team to create deep connections with consumers and customers across many touch points, while driving business goals and sales.
“Moving into an adjacent category opens so many exciting opportunities; I’m dedicated and focused on exploring new commercial avenues, revenue streams and growing the Marley Spoon portfolio customer base.”
