Dairy Australia is riding the food and beverage matching trend with the launch of a festive cheese selection guide pitched at retailers to help educate their customers about Australian cheese.
Called Cheese Please, the booklet provides information on about choosing, storing, serving and matching Australian cheese, and reminds consumersof the quality and variety of cheeses produced in Australia.
Cheese and beverage matching ideas include Darjeeling tea with brie, smoky whisky with cheddar, washed rind with honey and fennel seeds and blue cheese with dark chocolate.
Sales of some varieties of specialty cheese are expected to rise more than 90 per cent in the lead-up to Christmas.
Dairy Australia’s Amanda Menegazzo said Cheese Please was created with input from leading cheese experts and would aid retailers in breaking down barriers for novice cheese lovers through to seasoned enthusiasts.
“Quality Australian cheese is an investment, and this can be intimidating for consumers. We encourage retailers to order and offer Cheese Please to their customers to assist and inspire them in their cheese journey,” Menegazzo said.
