Australian health food company Melrose Group has appointed a new CEO to lead Melrose Health and Orchard Wellbeing Foods.
Nathan Cheong has worked in the complementary medicine industry for more than 20 years, most recently as CEO of LifeSpace Group. He is a degree qualified naturopath and medical herbalist and has worked for Vita Life Sciences, Blackmores BioCeuticals, and Designs for Health (USA).
“I am thrilled to move to this new chapter of my career as CEO for two iconic Australian brands like Melrose and Nu-Lax. These brands have the ability to extend into numerous growth categories and I feel there is so much opportunity within the supplement and functional food space to improve the health outcomes of all through innovation, research and education,” Cheong said.
Melrose Group executive director Angus Douglass said Cheong’s deep understanding of the industry and science led innovation will be key to driving the company’s growth plans.
“No one is better placed than Nathan to understand the needs of our consumers and capitalise on our unique brand heritage and manufacturing platform,” Douglass said.
Melrose Group is a wholly Australian owned company and comprises Melrose Health, established in 1979 and Orchard Manufacturing (Nu-Lax brand), established in 1937.
Cheong said: “I’m truly excited about the strong and established presence in Australia with continued potential for growth in international markets.
“The board shares my charitable aspirations and the importance of organisations leaving a legacy beyond the impact of the brands alone and I cannot wait to expand this area of the business further. It really is an exciting time to be joining the business.”
The Melrose Group is a charitable partner of Food Ladder, a not-for-profit established in 2010 with the aim of addressing global malnourishment by giving people the tools to stop hunger and provide good quality, fresh nutrition.
Food Ladder provides communities with hydroponic greenhouses and specialised training so they can grow fruit and vegetables and set up their own social enterprise selling fresh and nutritious food to their communities.