UK company, Fruitbroo, is preparing to launch a new caffeine-free contender in the hot and cold beverage space that's made from fruit juices, herbs and spices.
The company plans to launch the fruit tea alternative, which is also called Fruitbroo, and is 100 per cent natural and only 15 calories a cup, in January.
The product had its first outing in Australia at the Fine Foods Australia trade show in Sydney, where it won Silver for ‘Best new food service product’ 2013.
According to its maker, Fruitbroo is not like traditional fruit teas, which smell good but taste of very little. Fruitbroo's flavours are distinctive and include Peach Pear & Honey; Apple Ginger & Spice; Blackberry Apple & Plum; Rhubarb Apple & Cinnamon; and Elderflower & Lime, the company says.
In the UK, the product was launched in January and is now being sold in Sainsbury's as well as to cafes, and in Australia, Fruitbroo is also being pitched at cafes, bars, restaurants and supermarkets.
Fruitbroo is currently being sold from the company's new Queensland head office, which was set up in June, and so far it has a few customers in Brisbane and Victoria.
The product is designed to be consumed hot or cold - one or two teaspoons of Fruitbroo are poured into a cup, water is added and the drink is ready - and it can also be used in baking and in cocktails.
Its use as a cold beverage, however, will be emphasised in Australia, due to the weather and the seasons, according to Fruitbroo.
After its January launch, the company plans to take online orders, and sign on with a local distributor.
“We are currently the distributors here directly but are in talks with a company at the moment for distribution throughout Australia in both independent and cafe retail chains,” the company told Food & Drink Business.
Fruitbroo is available in a 200ml and 500ml pump bottle, to suit both food service and consumer markets.
Fruitbroo's fruit tea alternative is natural, only 15 calories a cup and comes in a range of flavours.
