The Violet Crumble is changing hands with Nestlé Australia selling the iconic brand to Adelaide-based confectioner Robern Menz.
Under the sale for an undisclosed sum, Robern Menz, maker of products including FruChocks, Crown Mints and Choc Honeycomb, will buy the Violet Crumble brand and its associated intellectual property, plant and equipment.
The manufacture of the product will move from the Nestlé factory in Campbellfield, Melbourne, where it has been made since 1983, to the Robern Menz factory in Adelaide in the coming months.
Robern Menz, a fourth generation family business, was founded in 1850 and is led by brothers Phil Sims and Richard Sims. Its brand ranges Robern and Menz.
Nestlé general manager confectionery, Martin Brown said: “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand.”
Violet Crumble was invented in Melbourne 102 years ago and was one of the first confectionery bars ever made in Australia. Despite the passing of more than a century, the way honeycomb is worked into a Violet Crumble bar remains almost the same, apart from the obvious advances in technology.
Nestlé said there will be no changes to staffing at the Nestlé factory.
