Nestlé and Coles are partnering with the Australian Red Cross to promote emergency preparedness for individuals and communities – providing the skills, resources and knowledge Australians need to prepare effectively for emergencies and overcome unexpected challenges.
Australian Red Cross director National Emergency Services, Nichola Krey, said that working with partners like Nestlé Australia and Coles helps to foster a culture of preparedness in Australia – especially during EmergencyRedi Week, which falls in September.
“EmergencyRedi Week is a dedicated time for Australians to increase their awareness and take action by completing an emergency RediPlan, so they can face future emergencies with confidence,” said Krey.
“With Coles and Nestlé Australia amplifying the importance of being ready, we hope that people will take time this month to make sure they’re prepared.”
Coles Group general manager corporate and Indigenous affairs, Sally Fielke, said the company has a long and proud history of supporting disaster relief efforts in Australian communities, providing essential supplies and raising funds in times of need.
Of note was the company’s donation of over $3m to rural fire brigades during the 2019/20 fires and fundraising for the Red Cross Disaster Relief and Recovery Fund.
“Coles is delighted to partner with Nestlé and Australian Red Cross to help local communities, team members and customers get emergency-ready this September by raising awareness in Coles stores across Australia,” said Fielke.
To boost the impact of the partnership, Nestlé Australia is supporting the Australian Red Cross with $100,000 to help Australians affected by disasters.
Nestlé Australia director of sales, Iain Shedden, said: “At Nestlé we’re passionate about making a positive impact in the communities we serve across Australia. We are committed to ensuring the well-being and safety of individuals and families and offering aid in times of crisis.
Australians can learn more or access resources at redcross.org.au/prepare.
