The health and wellbeing Naturally Good Expo is back, after being one of many to cancel in 2020 due to COVID-19. It will be held on 30-31 May at Sydney’s International Convention Centre in Darling Harbour.
The expo’s commercial and digital innovation manager Lynn Ormiston said this year will feature more than 300 exhibitors and 12 presentations showcasing the latest products and trends.
Ormiston said organisers were ensuring a COVID-safe environment. “There will be a multitude of hand sanitising stations, safe food and product sampling practices, and appropriate social distancing. People will also be required to register their attendee details beforehand to ensure contact tracing,” she said.
The global challenges of 2020 gave rise to an unprecedented focus on health and well-being, with strong demand for clean-living products, Ormiston added.
“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind. Consumers are also seeking out products which are clearly labelled, are affordable, safe, sustainable and do the job well.”
Exhibitors this year include leading food brands such as Tea Tonic, Tropeaka, Ceres Organics and Lakanto. Returning will be the Start Up Zone, featuringthe most innovative products from emerging brands that launched over the past two years including Koala Black Garlic, Cobram Harvest and Prepear.
Trade visitors will also hear from experts such as Niki Ford from Australian Organic, Chris Mackey from ActionCoach and Anastasia Lloyd-Wallis from Retail Doctor Group. The free attendance speaker series will cover emerging consumer trends, retailer tips, insights into key consumer segments, marketing strategies and more.
This year’s Pitch Fest will also be held on the show floor for the first time. All trade buyers can sit in on the industry’s most enthusiastic pitches alongside industry judges and hear from the masterminds behind emerging brands. Judges include Emma Coath from Rocket Seeder, Ann Cattelan from Go Vita and Lucinda Hankin from Grok Ventures.
The AFEX Business Summit will also be held Friday 28 May. Aimed at manufacturers and brands in the natural and organic space, it will cover consumer strategy, capital raising and ecommerce, as well as upcoming trends and insights for 2021.
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