Home delivery food service, My Food Bag, has appointed Kevin Roberts, executive chairman of Saatchi & Saatchi Worldwide, as its chairman.
My Food Bag aims to deliver high quality, healthy, free range, seasonal recipes to households on a weekly basis.
Roberts is executive chairman of Saatchi & Saatchi Worldwide, where he was CEO Worldwide from 1997 to 2014. He has held other leadership and marketing roles at PepsiCo, Procter & Gamble and Australasian brewer Lion Nathan.
Roberts has also become an investor in My Food Bag, which now has over 15,000 subscribers in Australasia and has seen $50 million turnover within two years since its launch, according to the company.
“I love My Food Bag’s customer-first model and am stoked to be on board,” Roberts said.
“The future of food is delicious taste, health, inspiration, value and convenience. The MFB crew is right in the sweet spot.
"I’ll be working with our team to strengthen the offering and help bring more magic and fun to tables throughout New Zealand and Australia.”
