Bakery brand Mrs Mac’s is eyeing new large venue partnerships after a successful year at Perth's Optus Stadium.
Mrs Mac’s says it has sold 600,000 pies and sausage rolls to sports fans and concert goers at Perth's Optus Stadium in the 12 months since the venue opened, with the largest consumption during West Coast v Collingwood semi-final when one in seven fans ate its products at the game.
Mrs Mac’s beat east coast competitors in late 2017 for the exclusive rights to supply Optus Stadium with pies and savoury pastries for a five year period.
The company is now looking to translate its large venue expertise to other significant locations across the country, according to its general manager of sales and marketing Drew Fairnham.
“In our initial months at Optus Stadium, we made sure we were agile and worked closely with stadium management to connect fans to delicious savoury pastry products anywhere and anytime in the venue, Fairnham said. “This was all about precise serving times, product offering and availability, and minimal wastage.”
He said the successful partnership is bringing attention to the Mrs Mac’s brand from other major venues and operators.
“It’s a natural step forward for Mrs Mac’s to pursue similar opportunities on the East Coast as our pies and sausage rolls are already available in many stores and being enjoyed by fans, so why not at their favourite venue as well?”