Mondelez Australia has launched a vending machine that matches a person to one of the flavours in the Cadbury block range based on their Facebook likes and interests.
The machine, which was unveiled this week at Sydney's Custom House, uses a new Flavour Matcher app, which uses Facebook likes and interests to calculate a match.
Cadbury has built the app into the flavour-matching vending machine – which has been dubbed The Joy Generator.
The Joy Generator lets users log-in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (in this case for free), before taking a snap with their flavour in a social media enabled picture booth.
The Flavour Matcher app looks at Facebook likes and interests across a number of categories from popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to make a match.
Cadbury head of marketing Ben Wicks said: “The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles. It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top.”
