An innovative new mobile app has helped Australian social venture Thankyou Group take out a Social Innovation Award at the Social Enterprise Awards in Melbourne.
Thankyou group, which funds food, health and water projects out of the profits on sales of its growing range of water, food and body care products, received the Social Innovation Award in recognition of its innovative marketing campaigns which include a Track Your Impact app.
Track Your Impact, which is accessible through smartphone or computer, delivers specific details on the impact of each product purchased.
Thankyou Group has said creating Track Your Impact was one of the most complex projects it had ever completed, both from a systems and development perspective, and also because the process involved cooperation between so many different parties including its suppliers and its project partners.
Thankyou Group has generated more than $1 million in funding since its inception in 2008, and it’s the second consecutive year that it has received a social enterprise award. Last year the company won the ‘Youth-led’ category.
Thankyou Group co-founder and MD Daniel Flynn said he was thrilled that the venture had again been recognised alongside its peers in the social enterprise space.
“We feel so honoured to receive this award, and to stand alongside some outstanding social enterprises that are really leading the way in the social sector,” Flynn said.
“Our whole reason for being is to create life-changing products that fund water, food and health and hygiene projects to help people in need. The fact that we can inspire Australians to change lives for the better through the purchase of a simple product is what really drives us.
