An MKR-branded sauce has sold out out within 24 hours of release at Coles, the advertising partner of the My Kitchen Rules (MKR) TV show.
An additional production run has been arranged to meet the demand, according to AdNews, following the MKR Sauce Challenge, in which teams had to produce a meal with a sauce worth bottling for the grocery buying public.
A mother and daughter team from Queensland, Valerie and Courtney Ferdinands, made the winning combination of Lamb with Sweetly Spiced Anglo-Indian Sauce.
The sauce went on sale in Coles stores nationally the next day for $4, with some MKR fans even queuing up before the store opened to buy the sauce, according to AdNews.
Seven’s Director of program partnerships, Lisa Squillace, says, “This is a true testament to the power of television and the MKR brand.
“We have the ability to move product like no other medium. With the story told right, Coles was able to leverage their in program execution and the engagement of our MKR fans to deliver for the very first time a taste of MKR in the homes of everyday Australians”.
Coles chief customer officer Simon McDowell says, “It’s been one sweet ride working alongside MKR contestants Valerie and Courtney to produce their limited edition Sweetly Spiced Sauce for our customers to try.
“The popularity and demand for their sauce has been unbelievable with 95 per cent selling in the very first day across our supermarkets nationally. It shows how much people at home have connected with this season’s contestants.”
More of the Lamb with Sweetly Spiced Anglo-Indian Sauce will be available later this month.
