Australian confectioner Robern Menz has renamed its Menz Choc Honeycomb, naming it Bumbles following extensive consumer research and analysis of market trends.

The fourth-generation family-owned company says it felt that its branding needed a refresh to better represent the product and reflect its core brand ethos.

Menz Bumbles is made from a traditional homemade recipe, with crumbly honeycomb covered in a a chocolate coating and the new name and packaging has been designed to appeal to nostalgic consumers hungry for old-fashioned, traditional confectionery remembered from childhood.

“Menz Choc Honeycomb is Australia’s biggest-selling bagged choc honeycomb brand, and we felt like it was in need of a bit more love and a refresh,” Robern Menz CEO Phil Sims said.

“Customers tell us that it is reminiscent of something their Grandma used to make, evoking feelings of nostalgia, tradition, and family. The new name – Bumbles is not only suggestive of the origins of honeycomb, but radiates the cosy brand values that the snack represents.”

Milk, Caramel and Dark Choc varieties of Menz Bumbles in a variety of pack sizes are available from supermarkets and independent retailers.

Packaging News

Labelhouse has cleaned up at the Victorian Printing Industry Creativity Awards (PICAs), collecting two gold and two bronze medals at the event, which also saw Pandoras Boxes collect two golds, and CCL take one.

The upcoming Print21 + PKN LIVE New Frontiers In Packaging Print event will deliver five major benefits to packagers attending the day, according to the organisers.

Christina Condos from label converter Labelhouse has been named as one of two Victorian finalists for the Media Super Young Executive of the Year Award.