• Label Power MD James Malone says clients want more from their printing company.
    Label Power MD James Malone says clients want more from their printing company.
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Queensland-based Label Power has become one of the first printing companies in the region to introduce the HP Indigo digital label press and Digicon label finishing line.

Label Power managing director James Malone says the company had asked its clients what they needed from their label supplier to stay ahead in today’s competitive market.

“It turned out they need much more than the conventional label printer can offer – things like quick turnaround, better quality, no minimum quantities, multiple varieties, textured, metallic and clear label stocks, pre-production proofing, no plate costs,” Malone says.

After investigating all current print technologies, Label Power decided to invest in a HP Indigo digital press and Digicon finishing line to take care of its customers’ needs.

With the new label press and label finishing line, Label Power’s customers can now benefit from short-run labels. Before installing the HP Indigo, Label Power ran its short-run jobs on flexo-graphic presses.

However, these kind of jobs were not always economically viable as the time taken to mount the plates, set them up and then to clean down afterwards often made the whole process costly. Instead, with the HP Indigo digital label press, no plates are needed, which means a speedier and cost-effective service.

“The HP Indigo prints at up to 230 line screen, compared to most traditional flexographic presses that print at 133 to 150 line screen,” Malone says. “This means that we can print labels with perfect registration and photographic quality. The image detail and the colour that you get on the labels are just splendid.

“On top of that, we can now offer a two- to three-day turnaround after artwork approval and variable data printing options. For instance we can print 500 labels and every label can have different data.”

Label Power’s HP Indigo label press and Digicon label finishing line supports the industry’s widest range of media for digital printing including clear and silver synthetic stocks, textured and speciality stocks. The HP Indigo digital print can be finished with a wide range of varnishes, laminates and hot foil stamping embellishments.

“These features are of great benefit for many of our customers in the wine, beer, food, cosmetic, and chemical industry,” Malone says. “For example, we recently printed full-colour synthetic food supplement labels for a manufacturer who wanted to see a mock-up of the label on tubs of the actual product before going to print.

“We were able to print proof labels on the actual stock for testing and approval before starting the full production run. The labels were also over-laminated, creating a glossy finish that is durable and waterproof to withstand scuffing and moisture.”

Label Power specialises in providing high-quality printing services for the cosmetic, beverage, health, retail and chemical industries and has been doing so since 1996. It has built a reputation as a customer-centric company that believes in adapting its business to suit the requirements and needs of its customer base, Malone says.

The addition of the HP Indigo digital label press and Digicon label finishing line shows exactly that, he says.

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