• Some Macadamia challenge finalists at last year's event.
    Some Macadamia challenge finalists at last year's event.

After last year's successful launch, the Australian macadamia industry is bringing its Macadamia Innovation Challenge back for a second year.

The world-first platform is aimed at generating new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias around the world, according to organisers.

Challenge 1 saw an array of unique concepts created by food professionals and students from the food technology field in Australia, organisers say, and Challenge 2 will expand on this with an increased pool of cash and travel prizes and extension of the campaign to invite participation by entrants from China and Japan, alongside Australia.

Competitors are again invited to submit creative concepts for new packaged food products using macadamias. Challenge 2 will explore four product categories – confectionery, snacks, cereals and future foods – with competitors required to submit ideas with either an Asian or Western flavour profile.

10 shortlisted finalist entries will be invited to pitch their ideas to a judging panel of industry experts and leading food innovators at the sensational finals event and attend the awards ceremony in Byron Bay where four major prizes will be awarded including two trips to Fi Europe 2019 and a $5,000 cash grant.

Entries close 3 December 2018. For all the details head to macadamiachallenge.com.

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