Creators of Australian low carb bread brand The Protein Bread Company and low carb lifestyle brand Anna’s Low Carb Kitchen have joined forces under the new brand PBCo.
The Protein Bread Company co-founder Luke Hopkins said the merger would position the company as Australia’s largest manufacturer of low carb foods.
The Protein Bread Company was founded in 2012 by siblings Anna and Luke Hopkins and it now sells its low carb bread and muffins and pre-mixes in Australia, New Zealand, and the US.
In 2015, Anna Hopkins founded Anna’s Low Carb Kitchen and set about creating a range of sugar-free, low carb cupcakes and pancakes. She described the merged entity as “a one-stop shop, a low carb powerhouse”.
“This merger with Anna’s Low Carb Kitchen comes at a very exciting time for the food industry,” Luke Hopkins said. “The interest in low carb foods has grown 250 per cent over the last five years and is expected to continue at this rate for a while.
“We’re incredibly excited about what we’ve got in store for the next couple of years. We’re creating a range of new more-convenient food solutions, working with a number of large Australian retail food providers to transform their product offerings, and investing heavily in new technology to create better delivery and food experiences.”
PBCo is also working with a range of commercial partners to launch high protein, low carb and no added sugar foods into the market in 2019, with these launches coming on the back of its success with the launch of multiple low carb, no added sugar mixes with Muffin Break around Australia.