• The Brand Guy will deliver an experience participants won't forget.
    The Brand Guy will deliver an experience participants won't forget.
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Back by popular demand, The Brand Guy will be taking delegates on a journey way outside their comfort zone at the Food & Drink + PKN LIVE event in August.

Driving Change is the theme of his presentation, and he will look at the challenge of change in our accelerated world, and cover the three ways to deal with a changing world.

He'll identify the key attributes needed to drive change and what you need to bring to the party.

“Business begins at the end of our comfort zone,” Sauerman says.

“My objective is to inspire individuals to aim high and drive change. To be willing to back themselves, be bold, take risks.”

Driving change is about tapping into and then unleashing the full potential of each team member, and the team as a whole.

Driving Change is not a lecture, says Sauerman, it's an experience. Don't miss it. Register here.

A bit about THE BRAND GUY:

  • Richard uses brand to help companies and people create the world they want to succeed in. He gained his brand expertise in the ad business, working on brands such as Coca-Cola, Microsoft, Toyota, Nescafe and Levis.
  • In 2003 he became The Brand Guy to expand his brand focus beyond marketing into all areas of the organisation – leadership, HR, strategy, learning and development, customer innovation, sales and marketing.
  • Organisations he has worked with in this capacity include QBE, Talent2, CSIRO, Macquarie bank, Mortgage Choice and PwC.
  • Richard has also published a positive psychology book called Wake Up Tiger – a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their 'success'.

Packaging News

As 2025 draws to a close, it is clear the packaging sector has undergone one of its most consequential years in over a decade. Consolidation at the top, restructuring in the middle, and bold innovation at the edges have reshaped the industry’s horizons. At the same time, regulators, brand owners and recyclers have inched closer to a new circular operating model, even as policy clarity remains elusive.

Pact has reported a decline in revenue and earnings for the first five months of FY26, citing subdued market demand, as chair Raphael Geminder pursues settlement of the long-running TIC earn-out dispute.

PKN brings you the top 20 clicks on our website this year, a healthy mix of surprise and no-surprise. Pro-Pac Packaging led the list, Women in Packaging came in at #4, and Zipform's paper bottle at #15.