A growing market for packaged snacks is driving suppliers to hunt for more ways to tap into social media opportunities.
A new report by software company Digimind says there's plenty of scope for brands to boost customer engagement, stay top-of-mind, and drive sales in the snacks segment.
Using its social media ‘listening’ software, Digimind analysed consumer discussions and interactions with packaged snack brands online.
The packaged snacks industry is projected to be worth $150 billion by the end of 2025, according to Digimind, due to consumers’ growing disposable incomes and appetites for convenience and comfort.
Euromonitor also recently reported that Asia Pacific’s sweet biscuits consumption overtook North America's between 2012 and 2017.However, sales per capita remained low in comparison, illustrating the industry’s low maturity and high growth potential.
Looking at public mentions and interactions on social media, blogs, and websites about leading brands such as Oreo, Chips Ahoy, Tim Tam, Pocky, Pepero, Loacker, and more, the report stated that snack brands embraced quality over quantity with their social media posts.
Consumer purchase habits for packaged snacks is largely ruled by convenience, with point-of-sale promotions continuing to be a key motivating factor in driving sales.