Confectionery brand Life Savers has renewed a three-year partnership with Surf Life Saving Australia, pledging to donate $300,000 over the next three years to help provide education on water safety and surf rescue services.
The partnership includes a newly launched range of limited edition packs of Life Savers Stix, Pastilles and Fruit Tingles packaging in collaboration with Surf Life Saving Australia.
Life Savers has been recognised as one of the fastest-growing brands in Australia since its initial partnership with Surf Life Saving Australia. Last year, Circana identified it as the leading growth-driving brand in the packaged grocery category in its Food & Grocery Market Moves 2023 report.
Surf Life Saving Australia head of fundraising and commercial John Brennan said that with 100 per cent of summer coastal drowning deaths occurring in unpatrolled areas, outside patrol hours, or outside of the red and yellow flags, more education and awareness is needed for all those who visit Australia’s vast coastline.
“This partnership with Life Savers to further our efforts to educate beachgoers and ensure the safety of as many as possible. Last year’s campaign was a big success and allowed SLSA to provide vital services on Australian beaches, keeping them fun and safe for everyone to enjoy,” said Brennan.
Life Savers senior marketing manager Jodi Teasdale said, “We're proud to continue our partnership with Surf Life Saving Australia for the next three summers, following our donation of $100,000 and successful campaign last year with the help of Cody Simpson.”
The limited edition Life Savers packaging is now available at all retailers for RRP$5.00.
