Nestlé has announced that KitKat will become the first global chocolate brand to be made only from sustainably-sourced cocoa from early next year.
Although KitKat already uses only sustainably sourced cocoa in some markets, Nestlé says this announcement extends the practice worldwide, including the United States.
“We’re delighted to be a flag bearer for the industry, as the first global chocolate brand to announce such a move,” Sandra Martinez, head of confectionery for Nestlé, said.
“Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans. This announcement will only strengthen consumer trust in KitKat as a responsible brand.”
The initiative coincides with KitKat's 80th birthday, and according to Nestle, is part of its commitment to source 150,000 tonnes of sustainably produced cocoa by 2017.
