Kellogg's has pledged to give at least 5000 books to The Smith Family’s student2student reading program for disadvantaged children.
As part of the new #KelloggsFreeBooks promotion, the cereal company has teamed up with The Smith Family, Penguin Books and ambassador Shelley Craft to help primary-aged young people find joy in reading and improve their literacy skills.
In primary school, the reading gap between the lowest socio-economic students (SES) and the highest SES is equivalent to almost three years of schooling.
Until April, shoppers who buy two boxes of specially marked Kellogg’s products will be entitled to redeem a free book from a selection of Penguin children’s books.
Shoppers can choose to get their book sent directly to them, gift the book to a friend, or give the book to The Smith Family to be passed on to a disadvantaged child in the student2student reading program.
