A promotional campaign by John West has received an award at the Ethical Corporation’s Responsible Business Awards in London.
John West, which is owned by Simplot, won in the Best Engagement Campaign category for “engaging consumers with a captivating social and environmental message” during a brand commitment to help end unsustainable fishing methods in canned tuna industry in Australia.
John West aligned with WWF-Australia (WWF), Marine Stewardship Council (MSC), and Pacifical to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s ocean.
John West marketer, Stephanie Dore-Smith said John West was “extremely proud to be the first Australian brand to with this international award”.
“We've worked closely with our partners over the past four years to make this category shift – it's timely momentum as we move into the next phase in leading the industry.”
