Jenny Craig has revamped its menu and packaging and is taking to the small screen to spruik what the company describes as a new creative direction.
The company, which was purchased by a US private equity company with a focus on health and wellness brands, is launching a new TVC called ‘The Numbers’ which promotes the effectiveness of the program through results.
Jenny Craig says ‘The Numbers’ campaign coincides with the release of the first of many new and improved menu items as well as a complete redesign of the Jenny Craig product packaging.
Melbourne agency Truly Deeply was tasked with overhauling the brand to highlight the renewed focus and better represent the personality of the brand and the important role of the consultant.
“Based on client feedback, Jenny Craig is taking steps to improve the menus by creating tastier, nutritionally balanced meals. The seventeen new dietitian designed meals and snacks are the first of many to be introduced, and the TVC that highlights our proven success is testament to our program efficacy,” said Jenny Craig brand manager Eugenie Rutherford.
‘The Numbers’ TVC began airing on October 5.
