Hollywood star Jeff Goldblum is the face of Menulog's new campaign to convince Australians to get off the phone and order food delivery through its app.
Goldblum was in Sydney a couple of weeks ago filming the new project, which saw him serving sandwiches from his own food truck.
The campaign will air in a series of TVC and short-form content to raise awareness for the Menulog platform.
Menulog’s managing director, Alistair Venn, said: “We’re incredibly proud of this year’s campaign and we think it will really resonate with Australians.
“Ordering takeaway should be a simple and streamlined process, yet so many Australians pick up the phone as the first port of call. We hope our work with Jeff Goldblum will really highlight just how easy it is to order online and drive more customers and orders for our restaurant partners.”
Jeff Goldblum said: “In one of our TV commercials, Mini Jeff's body is 25 percent of my actual size (with the exception of one part, as per my contract). 25 percent off your first Menulog order?! Those words melt like honey in my brain (the organ, by the way, to which I alluded just prior).”
The campaign launched with two TVCs and will roll out nationally over the next three months across broadcast, digital, out-of-home and social channels.