Jacob’s Creek is partnering with tennis player Novak Djokovic to spruik its new 'Made By' campaign in a short film series.
The company has just launched a trailer release for the ‘Made By’ series, which will be launched globally on 13 January 2015.
The series, which sees the tennis champ reveal never before told stories about his life, was shot in documentary style on location in Djokovic's home town of Belgrade, Serbia.
“Partnering with Jacob’s Creek has given me the opportunity to tell the world my story for the first time, showing what I’ve been shaped and inspired by. Stay tuned for the full films release very soon,” Djokovic said.
Derek Oliver, global marketing director of Jacob’s Creek, said: “Jacob’s Creek has a long standing affiliation with professional tennis and Novak personifies the authentic spirit that we celebrate. Both Jacob’s Creek and Novak are proud of what we are ‘Made By’, partnering together we are taking Novak’s ‘Made By’ story to the world.”
The ‘Made By Films’ are the next evolution of the Jacob’s Creek ‘Open Film Series’ which starred tennis legend Andre Agassi.
