Today's situation highlights the need for brands to adopt innovative thinking and identify news ways to use technology to continue the conversation with their customers.
SPONSORED: HP Indigo is reinventing printing by delivering transformational customer experiences in a connected world. It is championing a move from tech-centric to brand-centric thinking, focusing on human need, emotional purpose and the story at the heart of a brand campaign.
HP Indigo is disrupting applications with breakthrough digital print technology by partnering with brands and agencies, and reinventing print supplier operations.
The HP Graphics' strategy is to support brands throughout the consumer journey allowing them to rise to the occasion, re-establish trust through customer-centric actions, and to accelerate growth.
In HP's upcoming webinar on 22 June learn how to Revamp your brand strategy and differentiate your packaging design in innovative new ways from our expert panel.
Presenters:
Alon Schnitzer - HP Inc., Global Flexible Packaging Market Development
Dennis Choo - HP Inc., Indigo Regional Solution Architect
Victoria Andersen – HP Inc., Indigo Regional Brand Innovation & Sustainability Lead
This will be followed by a webinar on 9 July when we will discuss the important topic of Cost vs Value: Find out the true value of investment in digital print
Over the past few years, brand owners and packaging converters have appreciated the added value of digitally printed packaging for niche and short-run applications. However, when it comes to mainstream applications, enthusiasm often declines once the subject of unit cost is raised. As a result, much of the potential value is left untapped simply because of the sheer difficulty in translating the ‘added value’ of digitally printed packaging into more profit. To address this matter, HP created a unique online ROI calculator tool that addresses step-wise the main considerations.
If you are involved in packaging campaigns, operations, marketing, finance or innovation leadership at a brand company, this webinar is for you!
Presenters:
Jan Van Daele-Graphics Solutions Business, HP Inc-Global Brand Innovation
Victoria Andersen – HP Inc., Indigo Regional Brand Innovation & Sustainability Lead
Follow our webinar series, to find out how HP Indigo's digital print solutions can address brand and consumer needs in these unprecedented times.
Register now for one or more webinars from the list below in one simple step.
REVAMP YOUR BRAND STRATEGY AND DIFFERENTIATE YOUR PACKAGING DESIGN IN INNOVATIVE NEW WAYS: 22 June 4:00 PM
FIND OUT THE TRUE VALUE OF INVESTMENT IN DIGITAL PRINT: 9 July 4:00 PM
FIND OUT HOW TO IMPROVE YOUR BRAND'S SUPPLY CHAIN EFFICIENCY: 23 July 4:00 PM
LEARN HOW TO BUILD YOUR BRAND SUSTAINABLY IN THE DIGITAL ERA: 6 August 4:00 PM
