How Pat & Stick's Ice Cream is surviving the churn

What started as two friends having a go, became Australia’s premier ice cream sandwich company. With the market now looking very different, Pat and Stick’s Homemade Ice Cream Co. is on the cusp of a whole new era. Samantha Schelling writes.

For an engineer, Stick Seach makes great ice cream. In a plant he has literally built himself, every week Seach and his team produce 30,000 ice cream sandwiches to distribute all around the country.His current goal is to double that.

Ice cream was not really part of Seach’s life plan but his friend, Pat Monnot changed that. Monnot was studying commercial ice cream manufacturing in the US and wanted to make ice cream sandwiches. "He didn't know where to start, so I told him to 'just make some ice cream', work out how to sell it and then test it out on the weekend,” Seach says. At his own loose end, Seach helped out and Pat and Stick’s was born.

We did everything else ourselves for many years, Seach says, making 800 ice creams “in a big week”. Today, the company has a dozen staff and makes 800 ice creams in 20 minutes.

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