Harris Farm Markets is introducing a brand new Love Local section and logo featuring products sourced from within 150 kilometres of each store.
The Love Local range includes fruit and vegetables, local dairy, spreads, eggs, bakery and other grocery items.
Tristan Harris, co-CEO Harris Farm Markets said: “We believe it’s about time local meant local again, not just Australian-grown like the other major supermarkets advertise.”
“We’re aiming to honour our responsibility as a grocer to educate our shoppers on the real stories behind where their food comes from, and how they can support their local economy by buying truly local.”
Every weekend for three months, Harris Farm Markets will also hold a pop-up market stall outside each store where customers can meet one of the local growers and hear their story.
