GS1 Australia has acquired a local digital asset provider to boost the variety of content on offer to businesses.

The standards body has bought digital product photography, online hosting and distribution services company DLibrary from PMP Digital.

GS1 Australia executive director and CEO Maria Palazzolo said the acquisition fit with GS1 Australia’s mission to provide suppliers a solution for managing and sharing high-quality product images and accurate consumer-facing product data with trading partners.

“Our strategic mission statement also reflects the vision of GS1 Global to establish the GS1 Cloud as the largest source of trusted product data in the world, making it possible for businesses to meet the expectations of today’s digital world,” she said.

The DLibrary customer base and digital asset library will be merged into GS1 Australia’s Smart Media platform, providing retailers and other Smart Media subscribers a wider range of data and digital content in one central location.

Palazzolo said the acquisition also complemented recent Smart Media enhancements to meet Country of Origin Labelling (CoOL) requirements, as well as the expanded Smart Media Content Creation service powered by Brandbank, a Nielsen Group company, to bring local legal compliance and international best practice within the Smart Media service.

“An enhanced Smart Media benefits GS1 Australia members of all sizes, including the small local brand owner right up to large multi-nationals,” she said.