Grinders is expanding its coffee offerings with the launch of a new premium range called SoCo for top coffee venues.
SoCo Coffee Roasters is a bespoke new coffee proposition targeted exclusively at high-value, premium coffee venues, and was designed to meet the exacting requirements of some of Australia's most sought-after coffee venues.
Short for Society of Good Coffee, SoCo was developed and roasted by Grinders Coffee experts to occupy a completely unique brand position.
SoCo's launch will be supported by a separate service and delivery proposition, with the aim of meeting the expectations of the most fastidious café owner and coffee consumer.
Grinders Coffee is owned by Coca-Cola Amatil.