Social enterprise beer brand, Great Barrier Beer, is moving up in the world thanks to a distribution deal with BWS in Queensland.
The beer will be sold by 100 stores of the Woolworths-owned liquor chain, and fifty per cent of the profits will go to charity partner, Australian Marine Conservation Society (AMCS) to help save the Great Barrier Reef.
Great Barrier Beer is the first social enterprise beer to be distributed by a liquor chain, according to The Good Beer Co, which works with Australian craft brewers to brew and sell good beers to raise money for good causes.
Its first beer, Great Barrier Beer, is brewed by Queensland craft brewers, Bargara Brewing Company.
James Grugeon, founder of The Good Beer Co, said: "Our beer has been ranked one of the best in Queensland and beer drinkers and the bars, pubs, hotels, restaurants and venues across QLD that stock it love it, but as a start-up it's tough to scale.
“To have Great Barrier Beer stocked in 100 BWS bottle shops is game changing for us. We hope that BWS customers will get behind it and visit their local store to grab some glory and join our growing legion of rather unlikely heroes.”
BWS beer category manager Sid Ajala said: "We loved the new concept of a good beer that gives back. It's a great mid strength session pale ale that we know our customers will enjoy drinking. And best of all, they're helping to protect our national icon, the Great Barrier Reef, just by having a good beer."
Imogen Zethoven, Great Barrier Reef campaign director for the Australian Marine Conservation Society said the Reef needed the help.
“This revolutionary beer is raising much needed funds to support our education programs with tour operators and farmers that will conserve our national icon.”