Gravity Seltzer has partnered with CBCo Brewing to capitalise on growing demand for Gravity Seltzer and to boost growth on the east coast. The partnership will see CBCo Brewing’s field sales team represent Gravity in stores across Victoria, New South Wales and Queensland.
Gravity and CBCo Brewing are poised to make an impact on the independent retail landscape together, with CBCo Brewing’s well-regarded sales team positioned in all markets of SEQLD, NSW and Victoria, independent retailers will now get better support in store.
CBCo Brewing MD Lawrence Dowd said, "Gravity Seltzer's position in market and their innovation and creativity are a complimentary fit for our company ethos.”
The partnership will provide retailers with a unique product portfolio, allowing them to cater to evolving consumer preferences and tap into the growing demand for refreshing, high-quality alcoholic beverages.
Gravity Seltzer co-founder chairman Mick Spencer said the partnership would allow Gravity to scale its access and provide better service to that network via key wholesalers.
“As an independent supplier we have found great synergies with independent retail.
“We have had a large increase of interest in our brand from the Surf Coast in Victoria to the Sunshine Coast and it has been great to find a trusted partner to give them the service they deserve,” said Spencer.
The range of Gravity Seltzer’s flavours in pack and keg format will be available in all major wholesalers through local CBCo Brewing representatives.
