Grant Burge and parent company Accolade Wines have partnered with Australian of the Year Dylan Alcott to “encourage all Australians to celebrate their ambitions, achieve their goals and leave their own mark on society.”
In his new role as Grant Burge ambassador, Alcott will share his motivations, future aspirations and how he strives to leave his mark on society, focused on promoting equality across all abilities.
“I’m pumped to join the Grant Burge family and be part of Leave Your Mark, a campaign that shares my own desire to motivate people to be the best version of themselves and make a difference.
“It’s not about our past achievements or wins but what we are going to do next; being future-focused and striving to make a positive impact in what we do”, said Alcott.
This is not Alcott’s first foray into the food and beverage industry, having launched his profit-for-purpose start-up Able Foods in 2021, which produced quallity ready meals, remoulded texture modified meals, desserts, and snacks for people on the NDIS.
As part of the brand’s alliance with Alcott, Grant Burge is also an official partner of the Dylan Alcott Foundation – a charitable organisation with the purpose of helping young adults living with a disability to achieve their dreams and realise their full potential.
To mark the partnership, Grant Burge will donate $2 from select wine bottle sales later this year to establish tertiary education scholarships in conjunction with the foundation across the country, eliminating barriers to education and providing future work opportunities for all Australians.
Accolade Wines NZ marketing director Jack Glover said, the campaign represented Grant Burge’s progressive approach to winemaking, and commitment to continually evolving their portfolio.
“At the heart of the Leave Your Mark campaign is the message that it’s not about our past achievements but what we are going to do next.
“As a brand, Grant Burge is committed to pushing the envelope – we are a market leader of premium Australian Shiraz and the campaign is designed to grow the category, and bring new audiences to the world of premium wine.”
