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Good & Fugly will launch an equity crowdfunding campaign to help amplify its mission to tackle Australia’s food waste epidemic. The fundraising campaign will be launched through Birchal on 11 July, with EOI’s now open.

Good & Fugly founder Richard Tourino says despite the prices of fruit and vegetables ‘skyrocketing’, supermarkets are still rejecting produce based on looks.

“I’m excited to be launching our first ever crowdfunding campaign in a way that allows everyday Aussies, who have a true passion for the environment and Australia’s food waste issue, to get on board.

We’re looking to use the capital to scale, and fuel our national rollout. We want to connect with more farmers, save more produce, and give more consumers across Australia the opportunity to purchase deliciously fugly fruit and veg,” said Tourino.

The cosmetic standards of supermarkets mean an astounding amount of great food never reaches our plates. In fact, 30 per cent of all the world’s farmland is used to produce wasted food, with 25 per cent of all Australian produce not even leaving the farm.

Good & Fugly launched in 2020 to make saving the planet affordable, convenient, and delicious.

Working directly with farmers, Good & Fugly curates weekly produce boxes out of fruit and vegetables that are deemed cosmetically unsuitable for supermarkets and delivers them direct to consumers.

Good & Fugly is now calling on investors large and small to join the sustainable food movement as it prepares to take over the nation.

By utilising Birchal’s equity crowdfunding platform, Good & Fugly is allowing everyday Aussies a chance to invest in the early-stage startup without having to spend big.

For as little as $250, investors can get behind Good & Fugly and own a piece of the startup taking on the supermarket giants.

Good & Fugly also has upcoming ideas on how to give fugly produce new life outside of its weekly boxes, with key partnerships and innovative product launches slated for late 2022.

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