Woolworths is reproducing leftover bread into a circular economy beer, Loafer. The limited edition pale ale sold will be sold in BWS and Dan Murphy’s to help raise funds for the Feed Appeal.
Created by Goulbourn-based brewery Tribe Breweries, more than 350kg of leftover bread from Woolworths supermarkets will help create the new brew and be diverted from potential landfill.
“The ability to divert surplus food away from landfill, and to help support our local food rescue partners to help feed Australians that would otherwise go hungry, is a critical part of our day-to-day operations and support of the community,” said Woolworths head of sustainability, Adrian Cullen.
““We’re excited to bring to Australians our first circular economy craft beer. For every 6 pack of ‘Loafer’ purchased, you will not only help to put a meal on the table for someone in need, but you will also be enjoying a beer that has helped divert unsold loaves of bread from heading to landfill.”
Feed Appeal is a not for profit organisation that provides grants to support local charities that deliver food relief programs and meals to vulnerable Australians who need it most.
“All money raised through the purchase of ‘Loafer’ goes directly to community food relief charities to supply ovens, freezers, cool rooms, transport and other vital infrastructure to help them store, cook and share meals often cooked from rescued food to meet the growing demand for food relief,” said Katherine Gokavi-Whaley, Feed Appeal CEO.
“We are pleased to see that there is now good beer, doing good on the market.”
Loafer is available in 6-packs for $25, with 50 cents from every sale donated to Feed Appeal, which equates to one meal, and $2 from every carton sold for $73 can help feed a family of four.